Branded Interactions

Marketing Through Design in the Digital Age

By: Marco Spies, Katja Wenger

Write A Review

Hardcover | 17 September 2020 | Edition Number 2

At a Glance

Hardcover
352 Pages

Edition Type
Revised

Dimensions(cm)
27 x 20.3 x 3.4

Hardcover

RRP $130.00

$94.75

27%OFF

or 4 interest-free payments of $23.69 with

Ships in 3 to 5 business days

This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.

About the Authors

Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

Industry Reviews

'Amasses a wealth of information and expertise to offer a working framework for any project'
New Design

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.