The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By: Joseph Sugarman

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Paperback | 1 December 2006 | Edition Number 1

At a Glance

Paperback
360 Pages

Dimensions(cm)
23.2 x 19 x 2

Paperback

RRP $51.65

$36.75

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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