The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By: Joseph Sugarman

Paperback | 17 November 2006 | Edition Number 1

At a Glance

Paperback


RRP $46.95

$36.75

22%OFF

or 4 interest-free payments of $9.19 with

 or 

Aims to ship in 7 to 10 business days

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

More in Business & Management

Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek
Tiny Experiments : How to Live Freely in a Goal-Obsessed World - Anne-Laure Le Cunff
Blindspotting : How to see what others miss - Kirstin Ferguson

RRP $36.99

$24.00

35%
OFF
The Next Conversation : Argue Less, Talk More - Jefferson Fisher

RRP $36.99

$25.00

32%
OFF
Principles : Life and Work - Ray Dalio

RRP $55.00

$40.25

27%
OFF
How to Win Friends and Influence People - Dale Carnegie

RRP $24.99

$21.75

13%
OFF
The Infinite Game : From the bestselling author of Start With Why - Simon Sinek
The 10X Rule : The Only Difference Between Success and Failure - Grant Cardone
The Barefoot Investor : Classic Edition, Revised and Updated - Scott Pape
Xero For Dummies : 5th edition - Heather Smith

RRP $39.95

$31.50

21%
OFF