Confessions of an Advertising Man

By: David Ogilvy

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Paperback | 1 December 2011

At a Glance

Paperback
194 Pages

Dimensions(cm)
23.3 x 15.3 x 1.6

Paperback

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Product Description

A new edition of the timeless business classic featured on Mad Men- as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." -David Ogilvy

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages.

Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Industry Reviews

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."--George Parker in Business Insider

"Required reading for anyone in business" --Media Week

"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." -- Investor's Business Daily
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
"Ogilvy is the creative force of modern advertising." --New York Times
". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post

"I'd highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth...this book changed my perspective on brand and messaging distillation." --John Furneaux, the co-founder and CEO of Hive

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