1. Dan Honeywell, CEO, Naya Health
"All founders talk openly about their successes, but few give voice to the hard-won lessons learned and miss the strength that comes from such vulnerability. This is a book I wish had been published when I was starting my entrepreneurial journey. It is the truth beneath the veneer, the sherpa's guide to climbing the mountain, and essential preparation for the expedition."
2. Oskar Sk¶ldberg, Serial Entrepreneur and Investor
"Speaking from experience as both an entrepreneur myself and as someone who invests across alternative assets for a living, I've watched these patterns destroy ventures repeatedly. Every entrepreneur should read this before taking money. As the old proverb goes: prepare for the divorce, not the marriage."
3. Antony Abell, CEO/Founder, TPX Property Exchanges Group (London); Trans-Atlantic Serial Entrepreneur, Financier, Former Olympic Coach and British Army Officer
"In the immortal phrase "we don't know what we don't know," Jonathan Bloom has helped us discover just that with Blindspots. This book is a must-read for any aspiring entrepreneur, businessman, or lawyer, for it helps the reader to see what most do not - the thing that kills your idea, your wealth, and your relationships and that thing that cause some to say after the fact: "I did not see that coming."
This invaluable book will help you better discern what you could not, or did not want, to see before and it will help you to chart a better course to your own safe and prosperous future... wherever that course may lead you. Be safe in your journey. Jonathan Bloom will help you get there with Blindspots."
4. James Wyatt, Partner, Baker McKenzie
"Blindspots doesn't just diagnose entrepreneurial risk - it reveals the hidden dynamics, levers, tripwires, and bear traps that can undo even the most successful ventures. Jonathan Bloom brings a depth of insight that only someone who has lived both sides of institutional pressure could offer. His experience makes him exceptionally well-positioned to guide others through these dynamics. This is essential reading for anyone building or scaling a multi-stakeholder business and wanting to do so safely."
5. Jason Edel, General Counsel, Financial Services
"As a General Counsel in the financial services sector, I see these institutional blindspots materialize daily and watch the harm they cause. Jonathan's masterclass in identifying and managing these risks provides the protection frameworks that founders, leaders, and investors desperately need. Essential reading."
6. Sachen Chandaria, YPO Kenya and CEO, Stellar Investment Holdings
"As a founder, I've made expensive, painful, and time-consuming mistakes-the kind that keeps you up at 3 AM. Jonathan Bloom's Blindspots is the compilation of all those 'I wish I knew' moments we learn the hard way. It's not a theoretical business textbook; it's a tactical field manual for the real-world trenches of building a company. It won't guarantee success, but it will decisively tilt the odds in your favor by helping you avoid the classic, avoidable pitfalls.
This book is the sober, experienced co-founder every first-time entrepreneur wishes they had. It doesn't just hype the dream; it meticulously maps the minefield. Reading it is like getting a detailed briefing on all the battles you're about to fight-so you can actually win them. An indispensable survival guide for the startup journey."
