Beyond Digital

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era.

Digital transformation is critical. But winning in today's world requires more than digitisation. It requires understanding that the nature of competitive advantage has shifted and that being digital is not enough.

In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan.

Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve:

• Reimagine your company's place in the world
• Embrace and create value via ecosystems
• Build a system of privileged insights with your customers
• Make your organization outcome-oriented
• Invert the focus of your leadership team
• Reinvent the social contract with your people
• Disrupt your own leadership approach

Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organisations.

About the Authors

Paul Leinwand is an adviser and thought leader on strategy, growth, and capability building for Strategy&, PwC's global strategy consulting business, who has guided executive teams across multiple industries for over two decades. He is also an adjunct professor of strategy at Northwestern University's Kellogg School of Management. He writes regularly for Harvard Business Review, and his work also appears in strategy+business magazine, Forbes.com, and other publications.

Mahadeva Matt Mani is an adviser to executives across industries on business model transformation and operating performance improvement for Strategy&. He leads PwC's transformation platform and has worked with dozens of companies across the globe on their transformation efforts over the past 25 years.