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Influence  : The Psychology of Persuasion - Revised Edition - Robert B. Cialdini

Influence

The Psychology of Persuasion - Revised Edition

Paperback

Published: 4th August 2009
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Published: 2nd June 2009
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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Review: The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

Author Biography: Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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Influence
 
4.0

(based on 1 review)

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4.0

The science behind human interaction

By 

from Sydney

About Me Bookworm

Verified Buyer

Pros

  • Broad Appeal
  • Deserves Multiple Readings
  • Easy To Understand
  • Expert Author
  • Great Insights
  • Well Written

Cons

    Best Uses

    • Reference

    Comments about Influence:

    I watch Robert Caildin's presentations on youtube and find his scientific social experimentations on human behaviour both in interesting and informative - so I decided to buy his book so that I always have his references at hand.

    Comment on this reviewHelp Icon

    For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

    ISBN: 9780061241895
    ISBN-10: 006124189X
    Series: Collins Business Essentials
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 336
    Published: 4th August 2009
    Publisher: HarperCollins Publishers Inc
    Country of Publication: US
    Dimensions (cm): 20.2 x 13.4  x 2.5
    Weight (kg): 0.27