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Influence  : The Psychology of Persuasion - Revised Edition - Robert B Cialdini

Influence

The Psychology of Persuasion - Revised Edition

Paperback

Published: 4th August 2009
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Published: 2nd June 2009
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Based on years of study by a distinguished psychologist, this backlist classic is one of the most important books on persuasion ever published, promising that you'll never again say "yes" when you really mean "no" - and you'll make yourself more influential than ever before. Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

REVIEW SNAPSHOT®

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Influence
 
2.5

(based on 2 reviews)

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1.0

fluff

By 

from Melbourne

About Me Casual Reader

Verified Buyer

Pros

  • Good Topic

Cons

  • Lots Of Fluff
  • No New Ideas

Best Uses

    Comments about Influence:

    Lots of fluff, lacks quality

     
    4.0

    The science behind human interaction

    By 

    from Sydney

    About Me Bookworm

    Verified Buyer

    Pros

    • Broad Appeal
    • Deserves Multiple Readings
    • Easy To Understand
    • Expert Author
    • Great Insights
    • Well Written

    Cons

      Best Uses

      • Reference

      Comments about Influence:

      I watch Robert Caildin's presentations on youtube and find his scientific social experimentations on human behaviour both in interesting and informative - so I decided to buy his book so that I always have his references at hand.

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      For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

      ISBN: 9780061241895
      ISBN-10: 006124189X
      Series: Collins Business Essentials
      Audience: General
      Format: Paperback
      Language: English
      Number Of Pages: 336
      Published: 4th August 2009
      Publisher: HarperCollins Publishers Inc
      Country of Publication: US
      Dimensions (cm): 20.4 x 13.6  x 2.5
      Weight (kg): 0.35