Working the Crowd

Social media marketing for business

By: Eileen Brown

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Paperback | 7 June 2012 | Edition Number 2

At a Glance

Paperback
190 Pages

Edition Type
New edition

Dimensions(cm)
24.41 x 16.99 x 1.02

Paperback

$59.39

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Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.

Industry Reviews

Eileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, "Working The Crowd" demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. (review of previous edition)

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