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Unpacking Innovation : Corporate Dynamics, Business Models and Digital Technologies - Marco Cucculelli
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Unpacking Innovation

Corporate Dynamics, Business Models and Digital Technologies

By: Marco Cucculelli

Hardcover | 10 May 2024

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Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies to compete effectively with rivals.



In light of the world's ongoing radical technological transformation, this book emphasizes the need for companies to understand their business environment and consolidate their resources, competencies and strategies in order to stay competitive. It highlights how network relationships as well as product and process innovation significantly impact high-growth firms more than firms experiencing moderate growth. Expert contributors examine this increased impact of innovation on incumbent firms in depth, considering aspects such as the green profile of a business and its adoption of digital technologies such as robotics or AI. Various methodologies and data sources are used to underpin this analysis, including a unique survey administered to a large sample of small and medium-sized enterprises located in Italy.



Inspiring researchers with more advanced data analysis techniques, Unpacking Innovation is an illuminating read for academics in organizational innovation, strategic management, economics of innovation and industrial organization. It will also be a useful resource for policymakers in the field.

Industry Reviews
'Unpacking Innovation is an essential read for those interested in the intersection of economics, technology, and business strategy. Its multi-faceted approach makes it a valuable resource for academics, policy makers, and business leaders alike, providing insights into the continuous evolution and reconfiguration of business models in the digital age.' -- Michele Cincera, Solvay Brussels School of Economics and Management, Free University of Brussels, Belgium
'This book is an essential read for understanding the complexities of innovation in today's rapidly evolving business landscape. It masterfully unpacks the challenges and opportunities incumbent firms face amidst increasing competition, globalization, and digital transformation. Through a blend of rigorous empirical research and insightful analysis, the book delves into the intricacies of business models, emphasizing the need for firms to adapt and innovate continuously. Its unique approach, combining theoretical insights with practical evidence from a comprehensive survey of Italian companies, makes it an invaluable resource. It provides not only a beacon for business leaders and policymakers seeking to navigate the digital age, but also an indispensable guide for scholars and students in the fields of economics, business strategy, and innovation management. Unpacking Innovation is a testament to the critical role of business model innovation in shaping the future of businesses in the modern economy.' -- Ilan Alon, College of Management, Israel

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