Think Twice

Harnessing the Power of Counterintuition

By: Michael J. Mauboussin

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Paperback | 6 November 2012

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224 Pages

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25.3 x 16.4 x 4

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No matter your field, industry, or specialty, as a leader you make a series of crucial decisions every single day. And the harsh truth is that the majority of decisions—no matter how good the intentions behind them—are mismanaged, resulting in a huge toll on organizations, the people they employ, and even the people they serve.

So why is it so hard to make sound decisions? In Think Twice, now in paperback, Michael Mauboussin argues that we often fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable.

In this engaging book, Mauboussin shows us how to recognize and avoid common mental missteps. These include misunderstanding cause-and-effect linkages, not considering enough alternative possibilities in making a decision, and relying too much on experts.

Through vivid stories, the author presents memorable rules for avoiding each error and explains how to recognize when you should “think twice”—questioning your reasoning and adopting decision-making strategies that are far more effective, even if they seem counterintuitive. Armed with this awareness, you''ll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.

Industry Reviews

"... a fine pick for any business collection strong in management issues, and addresses some of the predecessors of bad mistakes." -- Bookwatch

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management Decision Making Accounting & Finance Finance Economics Econometrics Economic Statistics Business Strategy

Acknowledgments	p. ix
Introduction Smart Is as Smart Does	p. xiii
The Outside View	p. 1
Why Big Brown Was a Bad Bet
Open to Options	p. 17
How Your Telephone Number Can Influence Your Decisions
The Expert Squeeze	p. 37
Why Netflix Knows More Than Clerks Do About Your Favorite Rims
Situational Awareness	p. 55
How Accordion Music Boosts Sales of Burgundy
More Is Different	p. 73
How Bees Find the Best Hive Without a Real Estate Agent
Evidence of Circumstance	p. 85
How Outsourcing the Dreamliner Became Boeing's Nightmare
Grand Ah-Whooms	p. 101
How Ten Brits Made the Millennium Bridge Wobble
Sorting Luck from Skill	p. 119
Why Investors Excel at Buying High and Selling Low
Conclusion Time to Think Twice	p. 137
How You Can Change Your Decision Making Immediately
Notes	p. 745
Bibliography	p. 163
Index	p. 179
About the Author	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

Think Twice

Harnessing the Power of Counterintuition

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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