Think Simple

How Smart Leaders Defeat Complexity

By: Ken Segall

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Paperback | 15 August 2016 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
23.4 x 16.0 x 1.9

Paperback

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Product Description

"Simplicity is arguably the most potent weapon in business. Yet rarely is it as simple as it looks. No one knows the power of simplicity better than Ken Segall. Working alongside Steve Jobs at NeXT and Apple for twelve years, Segall was the brains behind the legendary 'think different' campaign, as well as the man who put the 'i' in iMac. And he saw first-hand how Jobs's obsession with simplicity was the key to Apple's success. But Apple is not the only company propelled by the power of simplicity. In Think Simple, Segall chronicles the experiences of more than forty leaders from a wide range of industries who have travelled the same path, from Jerry Greenfield of Ben & Jerry's to the CEO of one of Australia's biggest banks. Each of these 'heroes of simplicity' provides fascinating insights into how this powerful business weapon has helped set them apart from their competitors, whether in fashion, transport, retail, entertainment or technology. In a complicated world, no principle is more important for business than simplicity. In this insightful and often surprising book, you will learn how to harness its power to build lasting, profitable organizations."

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