The Facebook Effect

The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company

By: David Kirkpatrick

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Paperback | 6 November 2010

At a Glance

Paperback
384 Pages

Dimensions(cm)
19.7 x 12.7 x 2.5

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Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.

With exclusive inside access to all the company''s leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

Industry Reviews

David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise * Observer *
Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity * Scotsman *
A well-reported account of the first six years of one of the most important companies on earth * Financial Times *
Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg * The Economist *
A compelling account of the origins and prospects of the social networking giant * The Week *

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