Strategy Pure & Simple II

How Winning Companies Dominate Their Competitors

By: Michel Robert

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Hardcover | 22 November 1997 | Edition Number 1993

At a Glance

Hardcover
269 Pages

Edition Type
Revised

Dimensions(cm)
24.13 x 15.24 x 2.54

Hardcover

$89.75

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Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

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