Strategy

A step-by-step approach to development and presentation of world class business strategy

By: Mark Daniell

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Paperback | 22 October 2004

At a Glance

Paperback
324 Pages

Dimensions(cm)
22.9 x 15.2 x 1.73

Paperback

$84.99

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This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.

Industry Reviews

'Written by an authoritative practitioner and well presented which makes it relevant to the broad range of those concerned with strategy.' - Long Range Planning

'In a clear yet detailed manner, Mark Daniell manages to synthesize complicated concepts into an absorbing, easy-to-read guide...accentuated by vivid illustrations of practical examples. Mark Daniell lives up to his reputation as one of the world's leading strategic advisors...and the business professional who reads this book can draw on his rich vein of experience to gain fresh insights into the world of strategy.' - Singapore Business Review

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