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Strategy Bites Back : It Is A Lot More, And Less, Than You Ever Imagined - Henry Mintzberg
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Strategy Bites Back

It Is A Lot More, And Less, Than You Ever Imagined

By: Henry Mintzberg, Joseph Lampel

Paperback | 27 November 2008 | Edition Number 1

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SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

  • Strategy as a Little Black Dress
  • Forecasting: Whoops!
  • Management and Magic
  • Strategy and the Art of Seduction
  • The Soft Underbelly of Hard Data
  • Strategy as destiny
  • Jack Welch on Planning
  • The Seven Deadly Sins of Planning
  • Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Industry Reviews
"Having previously read "Strategy Safari" by the same authos and enjoyed it for its clarity and common sense, I was keen to delve into this - their latest offering... The bytes are... short and punchy... Many are very funny, but all are thought provoking in their own way... it provides some insightful reflectons on the component parts of business strategy... a readable book that also made me laugh." --March Human Resources Magazine (circ: 28,538) - written by Kathy Osborne:

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