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Start with Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek

Start with Why

How Great Leaders Inspire Everyone to Take Action

Paperback Published: 7th November 2011
ISBN: 9780241958223
Number Of Pages: 256

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Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people.He has been invited to talk to top teams at Microsoft, American Express, the UN and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.

Industry Reviews

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work

On my list of best books ever


I usually start 12 books at once and never finish but this one held me all the way to the end. It's got sticky labels on the bits to go back to and share with my team. It's changed my thinking already and I know I have to go back and reread it to remember the nuances.

Perth, Western Australia


Helped me to find my why and why I needed to.


Applies to all areas of my life and others'.



Great Read


Start with Why is a great read, worth your time. It delves in to the deeper concept of why organisations exist and how this plays out for successful organisations.

Melbourne, AU


Defining the purpose


Simon Sinek brings a perspective to business and leadership that is easy to consume while providing a point of difference.

Canberra, AU


Thinking of starting a small business?


This is a very useful book in exploring the urge behind your wish to do. achieve something - and very helpful for defining how to stay focussed and on track.


Start with Why

4.6 5


ISBN: 9780241958223
ISBN-10: 0241958229
Audience: General
Format: Paperback
Language: English
Number Of Pages: 256
Published: 7th November 2011
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 13.5  x 1.6
Weight (kg): 0.19
Edition Number: 1

Simon Sinek

About the Author

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate. 

He may be best known for popularizing the concept of Why in his first Ted Talk in 2009. It rose to become the third most watched on TED.com, with over 37 million views and subtitled in 46 languages. 
Sinek is the author of multiple best selling books including Start With Why (global best seller), Leaders Eat Last (New York Times and Wall Street Journal best seller), Together is Better (New York Times and Wall Street Journal best seller) and Find Your Why.

Visit Simon Sinek's Booktopia Author Page