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Start It Up : Why Running Your Own Business is Easier Than You Think - Luke Johnson

Start It Up

Why Running Your Own Business is Easier Than You Think

By: Luke Johnson

eBook | 1 September 2011

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Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.

In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.

Start It Up is that all-too-rare thing: a how-to book by someone who actually has.

Industry Reviews
Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him
on

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