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McIlhenny's Gold : How a Louisiana Family Built the Tabasco Empire - Jeffrey Rothfeder

McIlhenny's Gold

How a Louisiana Family Built the Tabasco Empire

By: Jeffrey Rothfeder

eBook | 17 March 2009

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272 Pages

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In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

Industry Reviews

"[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely."

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Non-Fiction Biographies & True Stories Biographies Business & Management Entrepreneurship / Start-ups History Specific Events & Topics in History Social & Cultural History Regional & National History History of the Americas General & World History Cooking, Food & Drink

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