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Giants of Enterprise : Seven Business Innovators and the Empires They Built - Richard S. Tedlow

Giants of Enterprise

Seven Business Innovators and the Empires They Built

By: Richard S. Tedlow

eBook | 13 October 2009

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Product Description

The history of seven of America's most successful businessmen of the twentieth century and the corporations they created.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

  • George Eastman and his invention of the Kodak camera;
  • Thomas Watson of IBM;
  • Henry Ford and his automobile;
  • Charles Revson and his use of television advertising to drive massive sales for Revlon;
  • Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
  • Andrew Carnegie and his steel empire;
  • Sam Walton and his unprecedented retail machine, Wal-Mart.

"A rough formula for titanhood can be deduced . . . from Tedlow's insightful group portrait." — The Atlantic Monthly

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One of the top ten business books of 2001
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