Standards, Strategy, and Policy

Cases and Stories

By: Peter Grindley

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Hardcover | 3 August 1995

At a Glance

Hardcover
300 Pages

Dimensions(cm)
23.39 x 15.6 x 1.75

Hardcover

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This book aims to help the business strategist and policy-maker understand how compatibility standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaining the profitability of a standard and how to compete within an established standard. It combines the strategic analysis with an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of
industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventional products.

Industry Reviews

`Interesting approach ... Provides a framework for evaluating a number of cases ... A fascinating story of innovation.' Long Range Planning

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List of Figures
List of Tables
An Introduction to Strategy and Policy: Winning with Standards
Framework for Standards Strategy: Establishing Standards and Maximizing Profits
Standards Policy and Regulation: Combining Committees and Markets
Video Cassette Recorder: The Value of Co-operation
Compact Disc and Digital Audio Tape: The Importance of Timing
Personal Computers: The Power of Open Standards
Open Computer Systems: A Standards Revolution
High-Definition Television: The Failure of International Co-operation
Telepoint Cordless Phone: Regulation, Markets, and Policy
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Standards, Strategy, and Policy

Cases and Stories

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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