Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

By: D. Jackson

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Paperback | 1 January 2004 | Edition Number 1

At a Glance

Paperback
202 Pages

Dimensions(cm)
24.2 x 16.6 x 0.8

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Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Industry Reviews

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising Economics Society & Culture Media Studies

Other Editions and Formats

Hardcover

Published: 1st January 2003

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Introduction
New New Thing
Brand Experience
Sonic Expressions
Environment
Multimedia
Sound Only
Music
Voice
Ambience
Internal Communications
Managing the Creative Process
Business Ethics
Deep and Memorable Relationships
Table of Contents provided by Publisher. All Rights Reserved.

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Hardcover

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