Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

By: D. Jackson

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Paperback | 1 January 2003

At a Glance

Paperback
204 Pages

Dimensions(cm)
23.5 x 15.88 x 1.27

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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Industry Reviews

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

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