Smart Retailing

Technologies and Strategies

By: Charles Dennis, Eleonora Pantano

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Hardcover | 12 March 2019

At a Glance

Hardcover
132 Pages

Dimensions(cm)
20.96 x 15.24 x 1.27

Hardcover

$99.75

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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ''smart'' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

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