Shop Different

Name: Shop Different
Brand: HarperCollins Publishers
Price: 32.75 AUD
Availability: PreOrder

How retail revealed Apple's genius

By: Ron Johnson

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Paperback | 29 September 2026

At a Glance

Format
Paperback

Dimensions(cm)
23.4 x 15.3

Paperback

RRP $34.99

$32.75

or 4 interest-free payments of $8.19 with

Available: 29th September 2026

Preorder. Will ship when available.

How the Apple Store changed shopping forever â" one customer at a time.

In Shop Different: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first storeâs opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.

Part business memoir, part insider account, the book uncovers Johnsonâs philosophy â" 'Good Things Happen When People Come to the Store,â âYou Canât Automate Serviceâ â" and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.

Co-written with Zander Nethercutt, this is the definitive account of how Appleâs âhouses of worshipâ became a retail phenomenon that forever changed how we shop.

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