Get Free Shipping on orders over $79
Services Marketing : 8th Edition - Integrating Customer Focus Across the Firm ISE - Dwayne Gremler
eTextbook alternate format product

Instant online reading.
Go digital and save!

Services Marketing

8th Edition - Integrating Customer Focus Across the Firm ISE

By: Dwayne Gremler, Valarie Zeithaml, Mary Jo Bitner

Paperback | 6 January 2023 | Edition Number 8

At a Glance

Paperback


RRP $169.95

$135.99

20%OFF

or 4 interest-free payments of $34.00 with

 or 
In Stock and Ships in 1-2 business days
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
  • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
  • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.
  • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.
  • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

More in Accounting, Business & Finance Higher Education Textbooks

A Guide to the Business Analysis Body of Knowledge - BABOK - IIBY
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$20.75

23%
OFF
Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
Purple Cow : Transform Your Business By Being Remarkable - Seth Godin
Pyramid Principle, The : Logic in Writing and Thinking - Barbara Minto
Communications Toolkit : 5th Edition - Jane Grellier

RRP $89.95

$75.75

16%
OFF
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Leadership and Management : 8th  Edition - Theory and Practice - Kris Cole
Leading Change - John P. Kotter

RRP $57.99

$40.75

30%
OFF
Basic Business Statistics + PHStat for Statistics : 5th Edition - Mark Berenson

RRP $159.95

$123.75

23%
OFF
Human Resource Management : 11th Edition - Raymond J. Stone

RRP $147.95

$127.99

13%
OFF
Human Resource Management : 11th Edition - Alan Nankervis

RRP $167.95

$135.75

19%
OFF