Psychodynamics

Beyond Demographics and Psychographics A whole new way of understanding people

By: John Tyler

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Paperback | 13 July 2015

At a Glance

Paperback
96 Pages

Dimensions(cm)
22.86 x 15.24 x 1.02

Paperback

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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.

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