Get Free Shipping on orders over $79
Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time - Author

Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

By: Author

eText | 26 November 2015

At a Glance

eText


$99.00

or 4 interest-free payments of $24.75 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Wurtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

on
Desktop
Tablet
Mobile

Other Editions and Formats

Paperback

Published: 31st March 2018

More in Sales & Marketing

Service Breakthroughs - James L. Heskett

eBOOK

Markets and Majorities - Steven M. Sheffrin

eBOOK