Attention is the New Currency

Name: Attention is the New Currency
Brand: BenBella Books
Price: 30.99 AUD
Availability: PreOrder

The Ultimate Guide to Standing Out and Getting Paid on Social Media

By: Marissa Rachel, Shanna Lisa

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Paperback | 10 September 2026

At a Glance

Format
Paperback

Dimensions(cm)
15.2 x 22.9 x 2.0

Paperback

RRP $32.99

$30.99

or 4 interest-free payments of $7.75 with

Available: 10th September 2026

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A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry

Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.

But how do you create a lasting platform that can thrive in a swamp of competing content?

A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:

Identify your niche and authentically connect with your audience
Stay on top of trends, understand your analytics, and strategically go viral
Gracefully navigate online hate and create a cancel-proof personal platform
Establish steady business practices for yourself and healthy, burnout-free boundaries
Reach out to brands, write winning pitches, and land your dream partnerships

Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.

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