Presenting Data Effectively

About the Author Acknowledgments Preface to the Second Edition 1 The Justification for Presenting Data Effectively Learning Objectives What Does Effective Data Presentation Look Like? What Makes Data Presentation Effective? What Do I Need to Develop Effective Data Presentation? How Do I Navigate This Book? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 2 Graphics Learning Objectives Guiding Ideas How Do I Use Images in Effective Ways? How Do I Efficiently Locate High-Quality Images? Where Should Graphs Go? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 3 Text Learning Objectives Guiding Ideas What Is Type? How Do I Tell These Typefaces Apart? What Works for Paper and What Works for Screen? Did You Just Say I Can't Use Calibri? How Can I Protect Font Choices? How Do Fonts Actually Communicate? What Font Size Should I Use? How Should Lines Be Spaced? How Does Typeface Help Organize Data Presentation? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 4 Color Learning Objectives Guiding Ideas Why Is Color Important to Memory? What Colors Should I Choose? What Should I Watch Out For? How Do I Apply Emphasis Colors? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 5 Arrangement Learning Objectives Guiding Ideas Where Do the Bits and Pieces Go? What Is White Space and How Do I Use It? How Should I Justify Text? How Can I Align Using Typical Software? When Is It Okay to Break the Rules? How Do I Arrange the Sections of the Whole Report? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 6 Making It Easy Learning Objectives Criticism: Trying to Look Slick Criticism: Design Is Expensive Key Points to Remember How Can I Extend This? Where Can I Go for More Information? Appendix A Report Layout Checklist Appendix B Data Visualization Checklist Index