Get Free Shipping on orders over $49
Predictive Intelligence for Data-Driven Managers : Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies - Uwe Seebacher

Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

By: Uwe Seebacher

eText | 26 March 2021

At a Glance

eText


$89.00

or 4 interest-free payments of $22.25 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.

on
Desktop
Tablet
Mobile

More in Business Mathematics & Systems

C-Scape : Conquer the Forces Changing Business Today - Larry Kramer

eBOOK

Communicating at Work - Tony Alessandra

eBOOK

The Hollow Cathedral - Minsilvio Lopes

eBOOK