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Postmodern Consumer Research : The Study of Consumption as Text - Elizabeth C. Hirschman

Postmodern Consumer Research

The Study of Consumption as Text

Paperback Published: 1st September 1992
ISBN: 9780803947436
Number Of Pages: 152

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The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

Introduction
The Philosophies
Empiricism
Socioeconomic Constructionism
Interpretivism
Subjectivism
Rationalism
Methods
From Philosophy to Methodological Assumptions
Empiricism
Rationalism
Socioeconomic Constructionism
Interpretivism
Subjectivism
Evaluating Research
Be Gentle With the Text
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803947436
ISBN-10: 0803947437
Series: Association for Consumer Research
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 152
Published: 1st September 1992
Country of Publication: US
Dimensions (cm): 21.74 x 15.75  x 1.02
Weight (kg): 0.21

Earn 196 Qantas Points
on this Book