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Pitch Anything : An Innovative Method for Presenting, Persuading, and Winning the Deal - Oren Klaff

Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

Hardcover Published: 26th January 2011
ISBN: 9780071752855
Number Of Pages: 240

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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame

Telling the Story

Revealing the Intrigue

Offering the Prize

Nailing the Hookpoint

Getting a Decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in

Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

About the Author

Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital, where he raises tens of millions of dollars from investors and institutions. Intersection Capital has grown to $250 million of assets under management by using Klaff’s pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. He is a specialist in financial modeling and the codeveloper of Velocity, a capital markets product that has raised more than $100 million of private equity and venture capital.

Very practical and helpful


It is insightful and his method of pitching, whilst I won't be using all of his ideas I like the bulk of what he was saying and will be impelmenting some of his ideas.

Melbourne, Australia


Can relate to this book if you have to sell and communicate


Thumbs Up



How to sell ice to the eskimos....


The how to on obtaining finance or board approval of your brilliant idea. Outlines the the thinking power needed to sway bankers and financiers of the benefits in jumping on board with your project/dream. Beneficial to anyone thinking of approaching bank's for finance no matter the size of the amount required....

Melbourne, Australia


Really good book!


I wanted to have my message communicated out to people that would understand my language. Recently I found out there need to be a way to get people attention and for them to be influenced by your pitch. This books explains everything. quite a fun and "loud" book to read in my opinion. If you want to win, read it.



Pitch Anything

4.3 4


The Methodp. 1
Frame Controlp. 19
Statusp. 69
Pitching Your Big Ideap. 95
Frame Stacking and Hot Cognitionsp. 129
Eradicating Needinessp. 157
Case Study: The Airport Dealp. 171
Get in the Gamep. 207
Indexp. 219
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071752855
ISBN-10: 0071752854
Series: Business Skills and Development
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 240
Published: 26th January 2011
Country of Publication: US
Dimensions (cm): 23.0 x 16.0  x 2.0
Weight (kg): 0.45
Edition Number: 1