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Paying for Broadcasting : The Handbook - Tim Congdon

Paperback Published: 13th October 1992
ISBN: 9780415089388
Number Of Pages: 266

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What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.

Public Funding
Advertising and Sponsorship
Subcription, National Economic Research Associates
Programme Sales and Co-Production
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415089388
ISBN-10: 0415089387
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 266
Published: 13th October 1992
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 2.54
Weight (kg): 0.41
Edition Number: 1

Earn 457 Qantas Points
on this Book