My Wish Lists Login / Join

Paying for Broadcasting

The Handbook

By: Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess

Write A Review

eText | 14 January 2004 | Edition Number 1

At a Glance

ePUB
272 Pages

eText

$102.29

or 4 interest-free payments of $25.57 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.