Nudging

By: Mark Whitehead, Rhys Jones

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Paperback | 16 January 2024

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Paperback
176 Pages

Dimensions(cm)
20.9 x 14.9 x 1.3

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Nudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the early 2000s with the launch of "nudge units" and departments in government.

The use of nudges as a policy tool is particularly polarising, as their implementation raises moral and constitutional issues about freedom, choice and coercion. Whitehead and Jones take a balanced approach to explain where the nudge as a mechanism for policy implementation came from (as far back as the 1930s), what a nudge is, whether we should use them and, if so, when and where are they best deployed. The proliferation of digital media through our lives has given nudging a new impetus and sphere of operation, which the authors explore to understand its likely future use by policymakers.

Industry Reviews

A brilliant and thoughtful review of nudge. A highly useful introduction and critique of this important new policy approach.

-- Professor Peter John, Head of School of Politics and Economics, King's College London

An essential book that offers an eminently clear and cogent account of the rise of nudge as a novel science of social influence. It considers how digitization is rapidly transforming the nature and potential of the nudge, such that surveillant capitalist technologies gain deeper and more pervasive access to our less-than-conscious preferences, responsivities, and habits for commercial gain. How can we speculate on the future of nudging, while also, perhaps, intervening imaginatively, critically and pragmatically in its course?

-- Carolyn Pedwell, Professor of Digital Media, Sociology Department, Lancaster University

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