New Enterprises (Routledge Revivals)

Name: New Enterprises (Routledge Revivals)
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

A Start-Up Case Book

By: Sue Birley

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Hardcover | 12 April 2013 | Edition Number 1

At a Glance

Hardcover
216 Pages

Dimensions(cm)
21.6 x 13.8 x 21.59

Hardcover

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

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