Misfit Thinking

Using Design Thinking to Energize Innovation and Creativity

By: R. Gordon Bennett

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Paperback | 20 July 2021

At a Glance

Paperback
372 Pages

Dimensions(cm)
22.86 x 15.24 x 1.96

Paperback

$57.74

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Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations.

With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines-and even in daily life-can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition.

You'll find practical suggestions along the way, and a wealth of stories and tips for how to:

become more creative
energize an innovation mentality
become a design thinker
create a design team
generate ideas, and
chart a way forward

Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.

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