Mastering Megatrends

Understanding and Leveraging the Evolving New World

By: Doris Naisbitt, John Naisbitt

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Paperback | 14 October 2019

At a Glance

Paperback
336 Pages

Dimensions(cm)
12.6 x 20.4 x 2.1

Paperback

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From the authors of The New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes Mastering Megatrends: Understanding and Leveraging the Evolving New World, which deals with the complexity of change. It is one thing to spot a real trend from a fad, but it is quite another thing to deal with an incoming trend.

In today's digital world, almost everyone can easily access information. But this information can be either fact or opinion, informative or intentional, intellectual or populist, spread by humans or algorithms. Once spread, it is consumed by readers who may be open or biased and have culturally and geographically diverse attitudes.

Since we naturally tend to ignore information that jeopardizes our own expectations, Mastering Megatrends offers guidelines on how to take down internal and external barriers of understanding as it covers such topics as:

HOW TO MAKE JUDGMENTS AND MASTER EMOTIONS
UNDERSTANDING THE EMERGING PLAYERS
A NEW MAPPING FOR THE WORLD
MASTERING A NEW WORKING WORLD
MASTERING THE EDUCATION CHALLENGE
MASTERING MASS COMMUNICATIONS
MASTERING A NEW TRADE ORDER

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