The Winner's Formula

The Neuroscience of Peak Performance, Success, and Happiness

Why do some people win all the time? Why do others languish?

From Olympians to Formula 1 drivers, addicts to billionaires, cognitive neuroscientist Dr Kerry Spackman has spent decades working to help people understand how to succeed.

In The Winner's Formula, Kerry explains what goes on in your brain when you are developing a skill, and what happens when you don't deal with pressure correctly.

He uses his experience with F1 drivers to illustrate how the brain works in competitive, stressful, and fast-paced situations, and how this applies to whatever skills we are learning in our own lives.

Even if you have no interest in sport or becoming a champion, The Winner's Formula contains surprising insights rooted in neuroscience that will show you how to rise above your natural talents and be successful regardless of what you are passionate about, whether in business, science, art, or anything else.

About the Author

Kerry Spackman is a cognitive neuroscientist, author, and high-performance mind coach best known for his influential book The Winner's Bible. Over the past three decades he has designed elite training programmes used by world champion athletes, Olympic gold medallists, Formula 1 racing teams, and leading business executives.

Spackman completed his doctoral studies in mathematical modelling and cognitive neuroscience, beginning his career in advanced research and performance optimisation. He spent many years working in Formula 1, where he developed mental skills training systems and sophisticated decision-making tools for drivers and engineers operating under extreme pressure. His pioneering work in applied neuroscience has also been used by New Zealand's All Blacks. His work continues to centre on the practical application of neuroscience, helping individuals reshape habits, build resilient belief systems, and perform at their highest potential.