Marketing Through Search Optimization

Name: Marketing Through Search Optimization
Brand: Taylor & Francis Ltd
Price: 68.75 AUD
Availability: BackOrder

By: Alex Michael, Ben Salter

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Paperback | 10 December 2007 | Edition Number 2

At a Glance

Paperback
250 Pages

Edition Type
New edition

Dimensions(cm)
24.5 x 19.0 x 1.3

Paperback

RRP $71.99

$68.75

or 4 interest-free payments of $17.19 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer''s guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

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