Marketing Strategy and Competitive Positioning : 8th Edition - Brigitte Nicoulaud

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Marketing Strategy and Competitive Positioning

8th Edition

By: Brigitte Nicoulaud, Nigel Piercy, Nick Lee, John Rudd, Graham Hooley

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Paperback | 10 March 2025 | Edition Number 8

At a Glance

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592 Pages

Dimensions(cm)
26.4 x 19.6 x 3.4

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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.

This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.

Key features include:

Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantage
Increased emphasis on competing through differentiation and customer knowledge, including new business models
Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
Emphasis on competing globally within a digitalization context
Updated vignettes and new case studies to help you connect marketing principles with practical applications

About the Authors

Graham Hooley is Emeritus Professor of Marketing at Aston University. He is past President of the European Marketing Academy and Fellow of the Chartered Institute of Marketing, the British Academy of Management, EMAC and the Higher Education Academy.

Brigitte Nicoulaud is Deputy Head of the Marketing and Strategy Department at Aston Business School.

John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.

Nick Lee is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.

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Marketing Strategy and Competitive Positioning

8th Edition

At a Glance

Paperback

Part 1 Marketing Strategy

Part 2 Competitive Market Analysis

Part 3 Identifying Current and Future Competitive Positions

Part 4 Competitive Positioning Strategies

Part 5 Implementing the Strategy

Part 6 Conclusions

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How to return your order

Defective items

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