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Marketing : Planning and Strategy with Online Study Tools 12 months - Subash Jain
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Marketing

Planning and Strategy with Online Study Tools 12 months

By: Subash Jain, George Haley, Ranjit Voola, Mark Wickham, Phil Osbourne

Multi-Item Pack | 4 November 2011 | Edition Number 1

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While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

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