Make It Memorable

Writing and Packaging Visual News with Style

By: Bob Dotson, Drew Jordan

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Paperback | 22 June 2023 | Edition Number 3

At a Glance

Paperback
200 Pages

Dimensions(cm)
22.8 x 15.2 x 1.2

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In Make It Memorable, former NBC News correspondent Bob Dotson and New York Times visual investigations producer Drew Jordan present a unique and engaging hands-on approach to the craft of visual storytelling. The third edition offers new insight for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples.

Industry Reviews

A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way.

--Roy Peter Clark, author of Writing Tools andTell It Like It Is

For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition.

--Mike Conway, professor of journalism and media historian, Indiana University

Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.

--Katie Couric, Global Anchor, Yahoo! News

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