Lateral Thinking for Every Day

"Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life." * Brian McBride, President of the Confederation of British Industry *
"A comprehensive reset for your mind that will unlock your creative potential." * Jane Casey, Author of Maeve Kerrigan series *
"Lateral thinking is imperative for business leaders who need to unlock creativity and innovation. This book gives you a fresh perspective to help you survive in these challenging times." * Moira Clark, Professor of Strategic Marketing at Henley Business School *
"From outrageous ideas to weird combinations, Paul Sloane's unique approach to problem solving will revolutionise the way you think. Laterally the best book I've read this year." * Sam Kelly, Chief Marketing Officer, AKQA *
"An enlightening read at a time when seeing the problem from multiple perspectives and finding creative solutions to move you forward has never been more important." * Tim Leney, Managing Director at TCC *
"What a great read - highly entertaining and informative, packed with stories of real innovators and so many practical techniques." * Ralph Varcoe, Chief Growth Officer, Connexin *
"This is the ultimate inspirational guide to lateral thinking, and a treasure trove for anyone interested in great stories about how taking a different perspective can grow yourself or your business - and having fun doing it." * Peter Hovstadius, Former Chief Scientific Officer at Novartis Nordic RegionC *
"Fascinating historic and current examples of lateral thinking." * Ian Gander, Managing Director, Gemini Data Loggers *
"Paul Sloane has done it again. In his new book, he provides a number of simple frameworks and activities to build your teams' ability to think laterally, approach challenging problems in a new way and enhance their creativity." * Nick Skillicorn, Innovation Consultant and Speaker *
"Paul Sloane's very readable and entertaining presentation ably illustrates how you can use lateral thinking to benefit from changing perspectives and ideas in your home, social and business lives." * Dalim Basu, Chairman of London Branch at the British Computer Society *