Into the Impossible Volume 2

Focus Like a Nobel Prize Winner: Lessons from Laureates to Concentrate Your Creativity and Ignite Your Career

By: Brian Keating

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Paperback | 9 September 2025

At a Glance

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222 Pages

Dimensions(cm)
21.59 x 13.97 x 1.3

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What's the secret behind the world's most brilliant scientific minds? It's not just intelligence-it's focus.

In this inspiring follow-up to Think Like a Nobel Prize Winner, physicist and author Brian Keating reveals how Nobel laureates harness deep concentration, radical prioritization, and collaborative intensity to produce paradigm-shifting discoveries-and how you can too.

Drawing from exclusive interviews with laureates across physics, economics, and beyond, Keating distills a powerful lesson: success belongs not to the most scattered or the most "well-rounded," but to those who Follow One Course Until Successful-FOCUS.

Whether you're an aspiring scientist, curious student, or creative thinker of any kind, Focus Like a Nobel Prize Winner will challenge you to aim narrower-and go deeper. From resisting the illusion of multitasking to structuring your day like a discovery lab, you'll learn to reclaim attention in a world designed to distract. You'll learn to think deeply, lead boldly, and leave a lasting mark.

Because the impossible isn't out of reach. It's just out of focus.

Industry Reviews

"Professor Keating's Focus Like a Nobel Prize Winner distills the surprising habits, mental models, and mindset shifts shared by the dozens of Nobel Prize winners he's interviewed. Drawing from candid, behind-the-scenes conversations, Keating reveals the hidden scaffolding of genius-and how anyone can adopt it to do their life's best work. It's a masterclass in focus from those who changed the world."

-Ali Abdaal, bestselling author of Feel-Good Productivity.

"Distraction is easy. Focus takes skill. In Focus Like a Nobel Prize Winner, Brian Keating shows how the smartest minds on the planet train theirs. This isn't about hacks-it's about habits that last. If you want to do meaningful work without burning out, read this before your next scroll."

-Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life.

"How do you win a Nobel Prize? Focus on what matters and avoid what does not. Keating makes a compelling case that the habits of the world's best scientists hold great value for the rest of us."

-Cal Newport, New York Times bestselling author of Slow Productivity and Deep Work.

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Non-Fiction Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Popular Psychology Memory Improvement & Thinking Techniques

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