Guerrilla Advertising

Cost-Effective Tactics for Small-Business Success

By: Jay Conrad Levinson, Charles Rubin

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Paperback | 1 June 1994

At a Glance

Paperback
302 Pages

Dimensions(cm)
22.86 x 15.24 x 1.91

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At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising Ownership & Organisation of Enterprises Small Businesses & Self-Employed Market Research

Focusing on Your Goals	p. 1
The Fountain of Creativity	p. 45
Maximum Profits from Advertising and Promotions	p. 85
Guerilla Intelligences from the Front Lines	p. 127
Headlines, Copy, and Graphics	p. 163
Adapting Your Tactics to Your Media	p. 191
The Guerilla Advertising Attitude	p. 237
Epilogue: The Guerrilla's Advantage	p. 269
Glossary	p. 277
Table of Contents provided by Blackwell. All Rights Reserved.

Guerrilla Advertising

Cost-Effective Tactics for Small-Business Success

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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