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Great Question : The Art of the Ask and Getting More of What You Really Want - Larry Robertson

Great Question

The Art of the Ask and Getting More of What You Really Want

By: Larry Robertson

Paperback | 1 June 2026

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The capacity to question is our greatest and yet least understood human asset. It's why we've lasted as long as we have. In truth, we'd be dead without our ability to question.

This is not how we typically think about questions. In fact, we don't usually think about them at all - which is the problem.

While it's often said we are a storytelling species, the deeper and more enabling truth is that we are a questioning species. Questions give life to our curiosity. They fuel our personal growth. We problem solve and innovate through them. They're how we find meaning and come to grasp why we matter.

This is a book about your vital capacity to question. It's about coming to understand who you are while guiding you to arrive at something better still-for you and for us all. "Great Question" is your yield guide. It shows you how to master the art of the ask and empowers you to define, shape, and realize what you seek.

In important ways, this book is a first. It reveals the secrets of great questioning, no matter where it's applied. Its groundbreaking research and intimate storytelling teach a kid-simple framework and show how to use it. This approach helps you understand how to get more of what you really want. Better yet and more importantly, it shows how we can achieve that collectively-and why we must.

The lessons at the core of "Great Question" are nothing short of the key to thriving in a deeply uncertain world. They enable the fundamental mind shift we need to make, right now-not just in how we ask, but in how we adapt, achieve, and advance.

Industry Reviews

"Few books center on questions rather than answers, but this one does so with a rare clarity that can change your life."

Teri Evans

Former editor, Inc. Magazine, entrepreneur.com, Gartner

"Great Question is more than a guide to the art of asking; it's a powerful reminder that to question is to be human. Larry Robertson shows how the right question isn't a tool, but a bridge to connection and deeper self-awareness. This book is an essential guide. With it, you will never look at questions the same way."

Virginie Helias

Chief Sustainability Officer, Procter & Gamble

"One of the greatest things questions do is to bring fresh perspective. We don't always think about that. Larry Robertson's newest book builds on this insight, then takes it deeper. He doesn't just tell, he shows. The real-life stories of compelling thinkers he shares do more than entertain. They motivate, guide, and help us begin the practice of asking. Great Question is a guide worthy of your time."

Matt Halprin

VP and Global Head of Trust and Safety, YouTube

"Great Question is an intensely practical guide. Its wonderful storytelling, illumination of profound ideas, and its toolkit of ideas and applications all ensure an enhanced return on our inquiry. Robertson's distillation and recognition that asking great questions is a skill to be rediscovered is a marvelous reminder of the inherent power and wisdom of our underlying human nature."

Lynne Lawrence

Executive Director, Association Montessori Internationale

"Great Question is a long overdue look at the powerful capacity to question within each of us and the key to our ability to thrive far into the future. What most of us leave as unfinished ideas and thoughts about questions, Robertson gives the quality of action, a rare gift."

Dean Carignan

AI Innovation Lead, Microsoft Corporation

"Great questioning goes to motivation, to meaning, to what matters. It's what makes you, you and us, us. You couldn't have a better guide than Larry Robertson to help you get to the heart of this force in every one of us. It's like talking to Obi Wan Kenobi, Confucius, and King Solomon all rolled into one."

Jacki Lyden

Bestselling author; former host and correspondent, NPR

"This book helps illustrate why well-posed questions-and a critical questioning of what we take most for granted about the world we share-are as vital and empowering as whatever consensus we think we have on our answers to them. Great Question is a worthy read."

John L. Jackson, Jr.

Provost, University of Pennsylvania

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