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Go For Bold : How to create powerful strategy in uncertain times - Rosie Yeo

Go For Bold

How to create powerful strategy in uncertain times

By: Rosie Yeo

Paperback | 22 February 2022 | Edition Number 1

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Product Description
Achieve the best possible future for your organisation with this winning approach to designing simple and powerful strategy.

Have you ever heard anyone say that their last strategy planning day was their best day ever? Of course you haven’t. We all know strategy is important, but it’s not easy to come up with the fresh ideas needed for success, let alone bring them to life.

Uncertainty about the future, the pressure of competition, risk aversion and those boring planning meetings we’re forced to sit through sap our confidence and enthusiasm and produce timid templates for maintaining status quo.

In Go For Bold, leading strategist Rosie Yeo offers a refreshing approach to designing powerful strategy in uncertain times.

A practical and inspiring guide for leaders, aspiring leaders and anyone who needs a future plan, this book shows how to harness a team’s innate creativity to bring to life bold, long-term strategy.
Industry Reviews

In this compelling book, Rosie Yeo reminds us of why strategy days often fall short of expectations and systematically provides us with a practical roadmap for ensuring our work in developing strategy is bold, inclusive and impactful. I particularly like her powerful concept of 'everyday alchemy' and its ability to totally transform our strategic discussions.

Dr David Cooke, Adjunct Professor, UTS Business School; Chair, UN Global Compact Network Australia; Director, ESG Advisory


Go for Bold is a fantastic book for both facilitators and participants in the strategic planning process. Rosie captures inspiration from real-life examples and, combined with her know-how and practical experience at a Board level, challenges the reader to break free of their traditional strategy templates. A must-read for anyone wanting to move beyond their traditional approach to strategy and reset their processes for a future of dynamic strategic planning.

Carolyn Miller, advertising and communications strategist; Gruen panellist; Director/Founder, The Honeycomb Effect


Rosie has complemented her great skill as a strategic planning facilitator with this meticulously researched and highly readable book on this important subject. It has been my experience that strategic planning and the successful execution of those plans too often falls short of both expectation and what is possible. This book, full of real-world examples, will assist any senior executive contemplating better strategic planning for their enterprise.

Major General (Ret'd) Duncan Lewis AO DSC CSC, Chair, Painaustralia; Former Director-General, Australian Security Intelligence Organisation; Former Secretary, Department of Defence


Go for Bold provides a wealth of real-life stories and quality advice for leaders in how best to fulfil their roles in developing or reviewing strategy.

An entertaining and thought-provoking read for every Board Chair, Director and organisational leader

Wendy Machin, Non-executive Director (Heritage Bank, Golf Australia) and Chair (Reflections Holiday Parks); Former President, NRMA; Chair, Customer Owned Banking Association (COBA); NSW Minister for Consumer Affairs


In business the only way to stand out is to be bold, with courage, conviction and deep focus. Rosie has written a book that is a guide to big-thinking but committed execution. The world is full of overnight success stories that could have been - perhaps Go for Bold will give you the insights you will need for the 'long road' to success.

Naomi Simson, entrepreneur

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