Focus Groups

Name: Focus Groups
Brand: Taylor & Francis Ltd
Price: 289.75 AUD
Availability: BackOrder

Supporting Effective Product Development

By: Joe Langford

Write A Review

Hardcover | 13 September 2023 | Edition Number 1

At a Glance

Hardcover
240 Pages

Dimensions(cm)
18.3 x 26.1 x 1.9

Hardcover

RRP $336.00

$289.75

14%OFF

or 4 interest-free payments of $72.44 with

or

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $49.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.