Business Research Methods

The complete introduction to doing business research and is the ideal guide for students embarking on a research project.

Business Research Methods is the clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.

The authors have extensively revised this edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. 'Research in Focus' features also highlight a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.

Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.

Key Features

• Highly comprehensive and exceptionally well-written: a complete and clear guide to the process of conducting business research.
• The only business research book to use interviews with students and educators to provide invaluable real-world insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.
• Examples from various business functions - including marketing, strategy, accounting, and human resource management - span cultures and geographies, and clearly show the relevance of business research to the real world.
• 'Tips and skills' and 'Checklists' boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university.
• Extensive online resources include interviews with research students and educators, video tutorials, a research project guide, multiple-choice questions, and data sets - all designed to help students excel on their business research course.
• Also available as an eBook enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support.

Available as an enhanced eBook via VitalSource.