Focus Groups

Supporting Effective Product Development

By: Joe Langford, Deana McDonagh

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eText | 14 November 2002 | Edition Number 1

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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for